• GMO PAYMENT GATEWAY / GMO PAYMENT SERVICE

BNPL (buy now pay later payment) service "atokara" started V Point service

April 7, 2025

CCC MK HOLDINGS Co.,Ltd.
Sumitomo Mitsui Card Company, Limited
GMO Payment Gateway, Inc.
GMO Payment Service, Inc.

CCC MK HOLDINGS Co.,Ltd. (President & Chief Executive Officer and CEO: Yasunori Takahashi, hereinafter referred to as "CCCMKHD"), Sumitomo Mitsui Card Company, Limited (President & CEO CEO: Yukihiko Onishi, hereinafter referred to as "Sumitomo Mitsui Card"), GMO Payment Gateway, Inc. (President & Chief Executive Officer: Issei Ainoura, hereinafter referred to as "GMO-PG"), and GMO Payment Service, Inc. (President & Chief Executive Officer: Tomoyuki Murakami, hereinafter referred to as "GMO-PS") will launch the V Point service on Monday, April 7, 2025 through the BNPL service "atokara".

BNPL (buy now pay later payment) service "atokara" started V Point service

1. V Point Purpose of starting the service

"atokara" is a BNPL service *1 launched by GMO-PG, GMO-PS and Sumitomo Mitsui Card on Wednesday, February 7, 2024. Are. The main features of the system are that it allows you to payment using only your "mobile phone number" and "email address" without entering your credit card information when shopping on the app or e-commerce, and that it is completely complete on the web from use to billing, and can also be used for face-to-face transactions.

By launching the V Point service in collaboration with V Point operated by CCCMKHD, we will further improve convenience for customers who use atokara.

2. Overview of V Point Services

If you complete the V Point usage procedure at "atokara", you can use the following two services.

➀ Earn V Point
If you meet the conditions in the "atokara" campaign scheduled to be held later, you will receive V Point as a benefit *2.

  • *2: Details on the awarding of points will be announced on the "atokara" website as soon as the specific details are decided.
    ■「atokara」HP https://www.atokara.jp/campaign

(2) V Point can be used
You can use V Point as 1 point = 1 yen for the payment of "atokara".

<Usage image>

Usage image

CCCMKHD, Sumitomo Mitsui Card, GMO-PG, GMO-PS will continue to strive to provide highly convenient services, including considering V Point services that will be more pleasing to customers.

【GMO Payment Gateway】

We provide services based on payment that support online, cashless, DX, etc. The annual Transaction value exceeds 19 trillion yen, and Online Payment Service has been introduced to more than 150,000 member stores, including e-commerce businesses and public entity such as NHK and National Tax Agency.
As a leading company in the payment industry, we provide payment services in the Online Payment Service and face-to-face areas, buy now pay later BNPL (Buy Now Pay Later), financial institution BaaS Support to operating companies, strategic investment and financing to overseas advanced FinTech companies, etc., payment & finance We will drive social innovation through technology and contribute to the realization of a sustainable society and the progress and development of society. (As of the end of December 2024, consolidated figures)

【GMO Payment Gateway, Inc.】

GMO Payment Gateway, Inc. provides payment-related services that support the customer's online and cashless migration and digital transformation (DX). Annual transaction value exceeds 19 trillion yen and our online comprehensive payment services have been adopted by over 150,000 merchants such as EC operators and public institutions of NHK and National Tax Agency, etc.
As the leading company in the payment industry, we contribute to the advancement and realization of a sustainable society by driving social innovations using payment and financial technology through our services, such as online comprehensive payment service, payment services in the offline market, Buy Now Pay Later (BNPL), BaaS Support services to financial institutions and enterprises and strategic investment and lending to overseas leading-edge FinTech companies. (As of end-December 2024, consolidated figures)

【GMO Payment Service, Inc.】

GMO Payment Service, as a consolidated company of GMO Payment Gateway, which develops comprehensive payment-related services and finance-related services, provides Payment After Delivery service "GMO Payment After Delivery" for BtoC EC transactions and "GMO B2B Pay on Credit" Payment After Delivery service for BtoB transactions. It is used by many businesses due to its real-time credit provision, industry-low rates, and a system that can be customized according to the operator's operation.
We will continue to aim to be a company that contributes to society and people through Internet and payment services, and will strive to develop and provide services that can be used more safely and conveniently by e-commerce businesses and purchasers.

[Press Inquiries]
GMO Payment Gateway, Inc.
Corporate Value Creation Strategy Headquarters, Public Relations Department
TEL
+81-3-3464-0182
Inquiry form
https://contact.gmo-pg.com/m?f=767
GMO Internet Group, Inc.
Group Public Relations Department PR Team Niino
TEL
+81-3-5456-2695
Contact us
https://www.gmo.jp/contact/press-inquiries/
[Contact for inquiries regarding services]
GMO Payment Service, Inc.
TEL
03-3464-2392
E-mail
g-marketing@gmo-ps.com

[GMO Payment Gateway, Inc.] (URL: https://www.gmo-pg.com/)

Corporate Name GMO Payment Gateway, Inc. (TSE Prime Market Securities Code: 3769)
Location 1-2-3 Dogenzaka, Shibuya-ku, Tokyo Shibuya Fukurasu
Representative President & Chief Executive Officer Issei Ainoura
Business Description ■ Comprehensive payment related services and finance related services
Capital 13,323 million yen

[GMO Payment Service, Inc.] (URL: https://www.gmo-ps.com/)

Corporate Name GMO Payment Service, Inc.
Location 1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building
Representative President & Chief Executive Officer Tomoyuki Murakami
Business Description ■ payment processing services and EC peripheral services
Capital 150 million yen

【GMO Internet Group Inc.】 (URL: https://www.gmo.jp/

Corporate Name GMO Internet Group Co., Ltd. (TSE Prime Market Securities Code: 9449)
Location Cerulean Tower 26-1, Sakuragaoka-cho, Shibuya-ku, Tokyo
Representative Representative Director and Group Representative Masatoshi Kumagai
Business Description Holding Company (Group Management Functions)

■ Group Business Overview
Internet Infrastructure Business
Internet Security Business
Internet Advertising Business
Internet finance Business
Crypto assets Business
Capital 5 billion yen