GMO Internet Group will develop comprehensive payment and finance services. GMO Payment Gateway, Inc. (TSE Prime Market: Securities Code: 3769, President & Chief Executive Officer: Kazunari Issei Ainoura (hereinafter referred to as GMO-PG) "GMO advertising expenses" that are paid by invoice up to 6 months after the month in which the payment of online advertising costs is postedBuy now pay later" will be available from November 1, 2023 (Wednesday).
This service can be used by all businesses that place online advertisements ^(*1). The business operator will payment advertising costs in online advertisement where the sales effect does not necessarily appear immediately, up to 6 months later. By making it a payment, you can expect an improvement in cash flow.

• (*1) There is a prescribed examination by GMO-PG for use. It may not be available depending on the results of the review.

Internet advertising expenditures in Japan reached 3,091.2 billion yen (* ²) in 2022 (114.3% (*3) compared to the previous year), and the ratio of online advertising to total advertising expenditures in Japan increased from 39.8% in 2021 to 43.5 ^{% (*3)} in 2022.^​ The Internet advertising market is expected to continue to grow in the future.
Since 2011, GMO-PG has been providing online advertisement management and analysis services for the purpose of supporting member stores to attract customers and improve sales. In addition, since 2013, some online advertisement media have been limited to credit card payments, so "I do not have a business card" and "Even if I have one, I cannot secure a card credit line commensurate with the amount of advertising." For the purpose of improving the convenience of merchants with such issues, "buy now pay later agency service for advertising expenses" that allows you to payment by invoice We also offer: In this service, the business operator makes payment two months after the month in which the advertisement is placed, so in addition to being able to place online advertisements without a credit card, " It will lead to an improvement in cash flow."
GMO-PG has launched the "Advertising buy now pay later agency service" to support the improvement of cash flow improvement for even more businesses. "GMO advertising expenses" to be paid by invoice up to 6 months after the month in which the payment of online advertisement costs is issuedBuy now pay later".

• (*2) Ministry of Internal Affairs and Communications "White Paper on Information and Communications for Reiwa 5" (URL: https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r05/html/nd243220.html)
• Independently calculated by GMO-PG from (*3) (*2)

Buy now pay later by invoice for online advertising expenses, which are based on the next month's payment by credit card. It is a service that can be used. Businesses using this service will have an invoice for 2 months ~ up to 6 months from the end of the month when the payment of online advertisement costs is issued. It is possible to buy now pay later. Since it is possible to secure a long period from advertising placement to payment, in addition to effective use of funds, advertising expenses are payment in online advertisement where sales effects do not necessarily appear immediately. It is possible to suppress the impact of the time lag until sales are received.
In addition, GMO-PG takes care of account issuance, billing, and transfer procedures for each medium, allowing businesses to improve the efficiency of complicated billing processing and reduce man-hours.
Google Ads, Yahoo!advertising, Meta ads (Facebook ads, Instagram ads), X(Twitter) Ads, etc.