"GMO advertising costs" that make online advertising costs buy now pay later for up to 6 months buy now pay later service" launched
~Supporting business operators' cash flow improvement~

November 1, 2023

GMO Payment Gateway, Inc.

GMO Internet Group will develop comprehensive payment and finance services. GMO Payment Gateway, Inc. (TSE Prime Market: Securities Code: 3769, President & Chief Executive Officer: Kazunari Issei Ainoura (hereinafter referred to as GMO-PG) "GMO advertising expenses" that are paid by invoice up to 6 months after the month in which the payment of online advertising costs is postedBuy now pay later" will be available from November 1, 2023 (Wednesday).
This service can be used by all businesses that place online advertisements (*1). The business operator will payment advertising costs in online advertisement where the sales effect does not necessarily appear immediately, up to 6 months later. By making it a payment, you can expect an improvement in cash flow.

  • (*1) There is a prescribed examination by GMO-PG for use. It may not be available depending on the results of the review.

"GMO advertising costs" that make online advertising costs buy now pay later for up to 6 monthsBuy now pay later service" launched

【Background and Summary】

Internet advertising expenditures in Japan reached 3,091.2 billion yen (* 2) in 2022 (114.3% (*3) compared to the previous year), and the ratio of online advertising to total advertising expenditures in Japan increased from 39.8% in 2021 to 43.5 % (*3) in 2022. The Internet advertising market is expected to continue to grow in the future.
Since 2011, GMO-PG has been providing online advertisement management and analysis services for the purpose of supporting member stores to attract customers and improve sales. In addition, since 2013, some online advertisement media have been limited to credit card payments, so "I do not have a business card" and "Even if I have one, I cannot secure a card credit line commensurate with the amount of advertising." For the purpose of improving the convenience of merchants with such issues, "buy now pay later agency service for advertising expenses" that allows you to payment by invoice We also offer: In this service, the business operator makes payment two months after the month in which the advertisement is placed, so in addition to being able to place online advertisements without a credit card, " It will lead to an improvement in cash flow."
GMO-PG has launched the "Advertising buy now pay later agency service" to support the improvement of cash flow improvement for even more businesses. "GMO advertising expenses" to be paid by invoice up to 6 months after the month in which the payment of online advertisement costs is issuedBuy now pay later".

[About "GMO advertising fee buy now pay later service"]

Buy now pay later by invoice for online advertising expenses, which are based on the next month's payment by credit card. It is a service that can be used. Businesses using this service will have an invoice for 2 months ~ up to 6 months from the end of the month when the payment of online advertisement costs is issued. It is possible to buy now pay later. Since it is possible to secure a long period from advertising placement to payment, in addition to effective use of funds, advertising expenses are payment in online advertisement where sales effects do not necessarily appear immediately. It is possible to suppress the impact of the time lag until sales are received.
In addition, GMO-PG takes care of account issuance, billing, and transfer procedures for each medium, allowing businesses to improve the efficiency of complicated billing processing and reduce man-hours.
Google Ads, Yahoo!advertising, Meta ads (Facebook ads, Instagram ads), X(Twitter) Ads, etc.

After up to 6 months, lump sum payment by invoice

【GMO Payment Gateway】

We provide payment-based services that support online, cashless, DX, etc. The annual Transaction value exceeds 14 trillion yen, and Online Payment Service EC operators, NHK, It has been introduced to more than 150,000 merchants, including National Tax Agency public entity.
As a leading company in the payment industry, we payment in the Online Payment Service and face-to-face areasServices, buy now pay later, BNPL (Buy Now Pay Later), BaaS Support to financial institution and operating companiesWe will lead social innovation with payment and finance technologies, such as strategic investment and financing of cutting-edge FinTech companies overseas, and contribute to the realization of a sustainable society and the progress and development of society. (Consolidated figures as of the end of June 2023)

【GMO Payment Gateway, Inc.】

GMO Payment Gateway, Inc. provides payment-related services that support the customer's online and cashless migration and digital transformation (DX). Annual transaction value exceeds ¥14 trillion yen and our online comprehensive payment services have been adopted by over 150,000 merchants such as EC operators and public institutions of NHK and National Tax Agency, etc.
As the leading company in the payment industry, we contribute to the advancement and realization of a sustainable society by driving social innovations using payment and financial technology through our services, such as online comprehensive payment service, payment services in the offline market, Buy Now Pay Later (BNPL), BaaS Support services to financial institutions and enterprises and strategic investment and lending to overseas leading-edge FinTech companies. (As of end-June 2023, consolidated figures)

[Press Inquiries]
GMO Payment Gateway, Inc.
Corporate Value Creation Strategy Division Public Relations/UX Design Department
Inquiry form
GMO Internet Group, Inc.
Public Relations Officer, Group Communication Department
[Contact for inquiries regarding services]
GMO Payment Gateway, Inc.
Innovation Partners Division
Innovation Strategy Department, Strategic Business Sales Department

[GMO Payment Gateway, Inc.] (URL:

Corporate Name GMO Payment Gateway, Inc. (TSE Prime Market Securities Code: 3769)
Location 1-2-3 Dogenzaka, Shibuya-ku, Tokyo Shibuya Fukurasu
Representative President & Chief Executive Officer Issei Ainoura
Business Description ■ Comprehensive payment related services and finance related services
Capital 13,323 million yen

【GMO Internet Group Inc.】 (URL:

Corporate Name GMO Internet Group, Inc. (TSE Prime Market, securities code: 9449)
Location Cerulean Tower 26-1, Sakuragaoka-cho, Shibuya-ku, Tokyo
Representative Representative Director and Group Representative Masatoshi Kumagai
Business Description ■ Internet infrastructure business
■ Internet advertising / media business
■ Internet finance business
■ Cryptographic assets business
Capital 5 billion yen
SSL GMO GlobalSign Site Seal