Corporate

CORPORATE

IR

Information for Investors

※will relocate to each operating company's site.

payment processing services

Comprehensive Online payment Services

PG Multi-Payment Service

payment method that can be provided (more than 30 means are provided both domestically and internationally)

Pay payment

Security measures

Various payment services

Business Growth Support

Financial Support

DX Support

See all services
  • Marketing Support Seminars

< Seminar Report> From the basics to the latest examples! Seminar on how to utilize the LINE@ of influencer marketing × e-commerce companies ~ Speakers from THECOO / Milogos, a leading company in each industry ~

From the basics to the latest examples! Seminar on how to utilize LINE@ in influencer marketing × e-commerce companies

～ Seminar Report ～

Seminar outline

theme

From the basics to the latest cases! Influencer marketing x EC company LINE @ utilization seminar
～ Leading company in each industry THECOO / Milogos on stage ～

Place

1-14-6 Dogenzaka, Shibuya-ku, Tokyo Humax Shibuya Building 7F

Teacher

THECOO Co., Ltd. Director and COO Hiroki Shimokawa
Milogos Co., Ltd. Representative Director Kei Takamura
GMO Payment Gateway, Inc. Consultant of the Customer Attraction Support Department, Shuhei Nagata

Overview

Influencer marketing and LINE advertising are currently attracting attention.
・ I want to succeed in influencer marketing
・ I want to use my LINE account effectively
・ I want to grasp the latest web marketing examples
In order to respond to such requests, we held joint seminars with leading companies in various industries.
Part 1 introduces influencer marketing trends and the latest examples.
In the second part, we will introduce the appeal of LINE as a platform and how to utilize the LINE@ of e-commerce companies. He shared his secrets to the success of each of these ads.

[Part 1] Influencer marketing trends-Introduction of the latest case studies of O2O-type planning-

Seminar report image 1

In the first part, Mr. Shimokawa of THECOO Co., Ltd. introduced not only general influencer marketing, but also the latest examples including O2O types, using the photogenic art exhibition "VINYL MUSEUM", which was a great success last year, as an example. Influencer marketing is rapidly gaining traction. The search platform is gradually shifting to SNS, especially among young people, and the act of hashtag search is spreading. While more and more companies want to try influencer advertising, there are many voices such as "I can't read the effect". It is possible to predict the effect by organizing what you can do (role) and what you want to do (purpose) with influencer marketing, and casting the most suitable influencer. He also talked about the importance of creating a system that allows influencers to post voluntarily so that the advertising nature does not become stronger.

[Part 2] How to use LINE @ of EC companies

Seminar report image 2

In the second part, Mr. Nagata reiterated the appeal of LINE as a platform, and Mr. Takamura of Milogos Co., Ltd. talked about how to utilize LINE@ for e-commerce companies. With more than 70 million AUs, LINE has become an indispensable communication infrastructure in Japan. The number of official corporate accounts has exceeded 300, and an increasing number of companies have started to operate LINE accounts. The usage rate of LINE is by far the highest among major SNS, so it is possible to reach people (new customers) who can only be reached by LINE. In addition to communication tools, LINE has expanded into various fields such as music and entertainment, and is attracting attention as a medium that can become an effective medium for further advertising delivery in the future. Among them, LINE@ is cheaper than official accounts, and by converting it to an API, it can be distributed individually, and it is possible to approach high-quality users.