<セミナーレポート> 越境ECセミナー～越境ECの手軽な始め方～

In the first part, "Overseas sales with a banner" provided by FROM JAPAN Co., Ltd. for EC businesses who want to easily start cross-border EC from Junya Konnishi of the 1st Sales Department, Management Department of Sales #2 Innovation Partners Division I explained about (commonly known as sticking a banner). This service is a service that allows you to make a banner appear only for access from overseas and request a proxy purchase.We will Actual more than 10 years, and also charge a fee from the purchase requester. Because of the business model of entrusting the purchase on behalf of the customer, the EC business operator does not need to deal with customers, there is no risk of uncollected due to fraudulent orders, etc., and the fee for using the service is free (for card payment etc.) We explained the advantages and disadvantages of not being able to acquire customer attributes, such as the fact that such fees will be borne as usual).

In the first half of the second part, Mr. Akihiko Yamada, CEO of J-Grab Co., Ltd./Cross-border EC consultant of the Organization for Small & Medium Enterprises and Regional Innovation, explained the attractiveness and operating costs of the cross-border EC market.
In the second half, he explained about ebay's listing agency service, which is a platform with cross-border EC transaction volume of 30% or more. The advantages of using eBay are that it already has a transaction volume of 10 trillion yen and there are 160 million purchasers, so there is no need for advertising expenses, and it is possible to transfer the purchaser's email address etc. to the company's site. He explained the advantages such as and the disadvantages such as restrictions on new listings. In addition, this service is often used to acquire new customers, and it also has advantages such as unlimited number of listings and high-ranking search display due to the fact that top-rated seller J-Grab is sold as a sales entity. I had you explain.

In the third part, Nobuo Hayakawa, Global Business Division, Corporate Value Creation Strategy Headquarters, will discuss the attractiveness of Taiwan's EC market based on quantitative and qualitative data from a macro and micro perspective, the importance of CVS Payment I explained the promotion that I used.

Looking at the scale of Taiwan's EC market from macroscopic quantitative data, it is by far the best in the East and Southeast Asia regions except China, and it is a growth rate can be expected in the future. Behind this is the fact that penetration rate, credit card holding rate, and bank account ownership ratio, there is a foundation for consumers to purchase EC with peace of mind, such as a return merchandise authorization system for consumer protection. Can be mentioned.

In addition, while the EC market in Southeast Asian countries is mainly composed of young people and high-income groups, in Taiwan, there is no bias in specific age and annual income groups, and a very wide range of people are using EC. It can be mentioned as a feature.

こうしたEC市場の基盤を背景に成長を続ける台湾ですが、近年の大きな流れとして、"モール"から"独自ドメイン"の出店へとシフトしてきています。まさにこれは10年前の日本と同じ流れであり、その変化のスピードは当時の日本を上回る勢いとなっています。

As Japanese companies on the expansion support side continue to enter the market, such as advertising and fulfillment, Taiwan is preparing an environment where it can do business in the same way as Japan. Early companies started cross-border e-commerce for China and Taiwan several years ago, and recently, there have been several cases of successful local expansion into Taiwan.

弊社もパートナー企業の紹介も含め、全力でご支援させて頂きますので、"越境"の次の現実的な選択肢として、現地進出をご検討の際にはぜひ一度お声がけ下さい。

In Part 4, Shinya Kikuchi, Customer Attraction Support Department, Corporate Value Creation Strategy Headquarters, explained the key points of effective operation methods, including successful cases, regarding the customer attraction methods required for cross-border EC.