【3社共催セミナー】コマースEC、成長のカギを「攻め」と「守り」の視点で徹底解説！

greeting

講師GMOペイメントゲートウェイ株式会社
イノベーション・パートナーズ本部 第2営業統括部

【Part 1】"Evolving Recommendations Lead to Business Success ~Unknown Utilization Cases Also Released at a Time~"
Recommending the best products for a person in real time based on user behavior supports a comfortable shopping experience and promotes the conversion of customers to good customers. Recommendations are not limited to the site, but are further expanding their role by linking with e-mail distribution services and promoting inflow to real stores.
In this lecture, we will introduce the role and effect that the recommendation function should play in EC sites and real stores, based on the introduction cases of successful sites.

講師シルバーエッグ・テクノロジー株式会社
取締役 セールスマーケティング部長 齋藤 修 様

【Part 2】"The key to business growth in commerce and stores? Thorough explanation with customer cases in Japan and overseas!"
Demandware customer brands are increasingly launching promotions and campaigns on commerce sites, as well as ways to strengthen customer engagement, including social and offline channels.
Why are Demandware's customers, who offer both commerce and in-store solutions in the cloud, doing business in growth rate that far exceed industry standards? In this seminar, we will also introduce you to the measures that are being implemented on the Demandware customer's site for the rest of your time.

講師デマンドウェア株式会社
ビジネスデベロプメント マネジャー 伊東 祐治 様

Part 3: "The payment Security Market Environment and Its Countermeasures to be Considered by E-Commerce Operators"
As the domestic E-Commerce market grows, the number of credit card fraud and leakage cases is also on the rise.
After explaining the actual situation and trends of fraud and information leaks on commerce sites, I would like to introduce "countermeasures" based on changes in the market environment for credit card security.

講師GMOペイメントゲートウェイ株式会社
イノベーション・パートナーズ本部 第2営業統括部