< Seminar Report> Osaka [Facebook, Twitter, Google Analytics] SNS Advertising × Access Analysis Seminar [Introductory Edition]

In the first part, GMO-PG Wooden Construction introduced points and examples of increasing sales using Facebook ads and Twitter ads.

In the first half, he talked about the features and benefits of Facebook ads and other functional aspects. In particular, the importance of targeting using age, hobbies, educational background, etc. due to the fact that it is a "real-name SNS" is a key point, and as a successful example, a case of "attracting customers for seminars" by a recruitment agent was introduced.

Since the mission of the promotion was to "gather executive candidates," we categorized the targets in detail according to age, university of origin, company name, industry in which we work, and what is the best advertising creative for each AB. A test was conducted.

As a result, it was possible to gather the number of applicants at a cost far below the target, and it was possible for applicants who matched the desired group to participate in the seminar.

In the latter half of the Twitter ad, the user base is younger than Facebook and there are many students, so in addition to the difference that it is suitable for services and products for young people, the points of utilization based on the difference in specifications were introduced. ..

advertising delivery users who are interested in competitors, which is difficult on Facebook, is an attractive method in the recent business scene where competition is intensifying.

In addition, TV program targeting was cited as a characteristic distribution method of Twitter. This is done by serving ads to users who have "tweeted keywords related to the TV show" of their choice.

It is the latest function based on data such as "Twitter is often used while watching TV", and if you know the program that matches the target of your product, it will be a function that you will want to use.

Finally, the evolution and updates of SNS advertisements are being carried out every day, and the first part has ended, saying that "challenge new methods" is the key to increasing sales.

In the second part, GMO-PG Ikeya, who is also a Google Analytics certification holder, talked about the points to increase sales using Google Analytics.

This time, as it was called [Introduction], a lot of time was spent on basic parts such as "necessity of access analysis", "indicators to see in Google Analytics", and "what is necessary for kaizen conversion rate".

In order to increase sales in E-commerce, it is important to pay attention to the "number of visits" and "conversion rate", which are directly linked to the indicators of sales.

The following six segments were introduced as "segments to watch" on how to analyze these two "indicators to be seen" by Google Analytics.