GMO-PG Strategic Planning subsidiary SAPS
Deploy Smartphone payment processing business

August 5, 2010
Social Apps payment Service Co., Ltd.

GMO Payment Gateway Co., Ltd. (hereinafter referred to as GMO-PG), a member of the GMO Internet Group, provides online payment services such as credit cards and electronic money for smartphones and social apps through strategic planning subsidiary. On August 5, 2010, payment Service Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Ryu Muramatsu, hereinafter referred to as "SAPS") announced that it will provide a membership authentication and payment platform for smartphones to businesses that provide content, information services, and applications (hereinafter referred to as "content providers"). We have decided to provide and operate "mopita" from September. By introducing mopita, content providers will be able to provide content, information services, and applications to smartphones without the need to build their own member authentication or payment system, just like regular mobile phones. It also makes it easy to use small payment and payment per month, which are essential for selling content.

Currently, the mobile content market continues to expand to 552.5 billion yen (*1) in 2009, an increase of 14% from the previous year. In addition, the market for smartphones (high-performance mobile phones) is expanding rapidly, with shipments exceeding 170 million units worldwide in 2009 (*2) and the number of users expected to reach 390 million in 2013 (*3).

With the expansion of the smartphone market, content providers are becoming more and more required to support services for smartphones in addition to regular services for mobile phones. However, when providing services for smartphones, unlike services for ordinary mobile phones, it is not easy to respond because it is necessary to build your own membership authentication and payment system for not only content production but also sales.

Against this backdrop, SAPS has decided to start providing and operating mopita, a membership authentication and payment platform for smartphones, for content providers in September 2010. "mopita" provides a membership authentication and payment system for smartphones, so content providers can provide their created content for smartphones without having to build their own membership authentication and payment systems It comes to. (* The distribution server must be prepared by the content provider for both regular mobile phones and smartphones.) The payment system of "mopita" is also available for small amounts of payment and payment per month, which are difficult to introduce for content sales, due to its unique screening and fee system.

The development of "mopita" is carried out by MTI Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President & Chief Executive Officer: Toshihiro Maeda, hereinafter referred to as "MTI"), and the payment system is performed by GMO-PG. In promoting the sale of "mopita" to content providers, SAPS will develop it with a view to partnering with distribution server providers.

(*1) Source: Ministry of Internal Affairs and Communications, "Survey Results on the Actual Structure of the Mobile Content Industry"
(*2) Source: IDC Worldwide Quarterly Mobile Phone Tracker, February 4, 2010
(*3) Source: IDC Worldwide Mobile OS 2009–2013 Forecast and Analysis: December 2009

Since it is not possible to manage member IDs on smartphones, which is done with ordinary mobile phones, it is necessary for content providers to issue their own member IDs and passwords, and to build a member authentication system for membership management and billing. "mopita" issues a "mopita" ID instead of a member ID and charges membership management, so there is no need for content providers to build their own member authentication system or perform processing tasks such as billing.