"LINE Ads Platform" by LINE added to the coverage of "GMO-PG Online Advertising Service"「GMO-PG Online Advertising Service」
Launch of LINE's programmatic advertising "LINE Ads Platform"

GMO Internet Group's GMO Payment Gateway, Inc. (TSE part: Securities Code: 3769, President & Chief Executive Officer: Issei Ainoura, hereinafter referred to as "GMO-PG"), which develops comprehensive payment-related services and finance-related services), is one of the "GMO-PG Online Advertising Service" communication apps operated by LINE Corporation. Today, Tuesday, November 28, 2017, we have launched the sales and operation service of the performance-based advertisement platform "LINE Ads Platform" for "LINE" and "LINE" related services.

In addition to providing various payment method such as credit cards to 82,349 merchants, mainly online stores, GMO-PG has been developing "GMO-PG Online Advertising Service" since October 2011 to help its merchants attract customers and improve sales.

"GMO-PG Online Advertising Service" handles Listing ad management agency services using "Yahoo! JAPAN Promotional Ads" and "Google AdWords", as well as Facebook ads and Twitter ad management agency services, Google Analytics Consulting Service, affiliate services, etc. payment processing company It is currently used by more than 500 member stores with the feature of advertising operation and analysis while checking the actual sales of products, which is possible only as a company. In addition to these measures to attract customers and improve sales, we also support the improvement of cash flow and operational efficiency of merchants by providing Ad Fees Deferred Payment that allows them to buy now pay later advertising costs.
In order to further meet the needs of merchants, GMO-PG has launched the sales and operation services of the "LINE Ads Platform" on "GMO-PG Online Advertising Service".

GMO-PG will continue to support many merchants in attracting customers and improving sales through the proposal and operation of various services of "GMO-PG Online Advertising Service", including the "LINE Ads Platform".

"LINE Ads Platform" is a performance-based advertisement platform service related to the communication app "LINE" operated by LINE Corporation. In June 2016, we began full-scale operation of advertising delivery within the LINE Timeline and LINE NEWS services. Since then, it has been used by approximately 3,000 companies and brands as of the end of September 2017, and in 2017 it was also used as a advertising delivery on LINE Manga.
When an advertiser registers and bids on a budget, duration, user attributes, creatives, etc., from a dedicated management screen, the advertisement is selected by the LINE Ads Platform system and displayed to the user. By switching to an operational distribution system, companies that have not been able to place their work on "LINE" due to the number of slots and budgets will be able to use it widely, and since it will be possible to operate while checking and verifying in detail whether or not advertisements are displayed and their effects, it will be possible to respond to promotions with limited budgets, and to deliver according to sales forecasts and the degree of achievement of targets.