GMO-PG Now Offering "Wando Platform", Inagora's Cross-Border E-Commerce Platform for the Chinese MarketInagora's cross-border e-commerce platform for China
Started handling the "Wandou Platform"
~Expanding services for overseas expansion and supporting the business expansion of e-commerce businesses~

GMO Payment Gateway, Inc. (TSE Partial: Securities Code: 3769, President & Chief Executive Officer: Issei Ainoura hereinafter referred to as GMO-PG), which develops comprehensive payment-related services and finance-related services in the GMO Internet Group), has announced that it will support the overseas expansion of EC businesses. From the start of easy cross-border e-commerce to full-scale deployment by establishing a local subsidiary, we provide and propose services for overseas expansion according to the strategy.
As one of the services for overseas expansion, from today, January 17, 2017 (Tuesday), Inagora Co., Ltd. (President & Chief Executive Officer: 翁永飆, hereinafter referred to as "Inagora") will propose the cross-border EC platform "Wangdou Platform" for China, as the first partner company among payment-related companies in Japan ^(※1）。
GMO-PG will continue to expand its services to support the business expansion of merchants who wish to expand overseas, including the "Wandou Platform," which makes it easy to start cross-border e-commerce for China.

(*1) A separate contract with Inagora is required to use this service.

<GMO-PG's service for overseas expansion>

In 2015, China's e-commerce market increased by 37.1% year-on-year to approximately 3,816 billion yuan (approximately 63 trillion yen ^(*2)), of which online sales of imported goods (cross-border e-commerce) accounted for approximately 118.4 billion yuan (approximately 2 trillion yen ^(*2)), accounting for 3.1% of the Chinese e-commerce market ^(*3)。 As the Chinese e-commerce market expands, the proportion of online sales of imported products is expected to increase to 7.0% in 2018 ^(*3).​
Against this backdrop, there is a growing need among Japan e-commerce businesses to sell products to China's huge e-commerce market, but it is not easy to enter the market because developing cross-border e-commerce for China requires not only responding to different languages and business customs, but also improving distribution and responding to the Chinese legal system.

On the other hand, GMO-PG provides various payment services for overseas expansion and provides and proposes advertisements and marketing tools according to the overseas strategy of e-commerce businesses in order to support the overseas expansion of e-commerce businesses.

As part of this effort, we have focused on Inagora's cross-border EC platform "Wando Platform" for China, which solves the problem of cross-border EC development for Japan EC businesses in China, and started handling it as an entry model for cross-border EC.

(*2) As of January 16, 2017: 1 yuan = 16.55 yen
*3 Source: Japan External Trade Organization "Cross-border EC Trends in China (2016)" released in December 2016

< Size of China's e-commerce market and the proportion of online sales of imported goods>

(*) Source: Created by GMO-PG based on the Japan External Trade Organization's "Cross-border EC Trends in China (2016)" released in December 2016
As of January 16, 2017, 1 yuan = 16.55 yen

GMO-PG offers services for overseas expansion according to the overseas strategy of e-commerce operators. With the launch of the "Wandou Platform", we will expand our cross-border EC entry model.

The "Wandou Platform" is a BtoBtoC cross-border EC platform that directly connects Japan e-commerce businesses with Chinese consumers. The products registered on the "Wangdou Platform" are available through various shopping apps provided by Inagora, including the shopping app "Wangdou," which has more than 1.3 million installations and more than 15,000 products, as well as the major Chinese e-commerce sites "Taobao," "Xiaohongshu (RED)," "Jingdong (JD.com)," and "Kaola." It will be marketed to Chinese consumers.
The "Wando Platform" solves the following three issues that Japan e-commerce businesses always face when expanding overseas.

* For more information on the Wando Platform, please visit the website (URL: http://inagora.com/service/wonderfull_platform/).

Inagora was established in December 2014 by Eigo Ao, CEO of Kingsoft Co., Ltd., and Minako Yamamoto, a hairdresser and representative of MNC New York Co., Ltd. Based on the idea that "shopping has no borders," we provide a cross-border e-commerce platform for China, "Wandou Platform," which can provide high-quality Japan products along with lifestyle information.
In addition, we have set up a "cross-border EC2.0 network strategy" as a differentiation and expansion strategy, and are focusing on promoting the opening of stores in order to expand the lineup of all Japan products to "Wandou", the only cross-border EC shopping app specializing in Japan products. We handle high-quality Japan products, not only so-called "bomb buying products" that are already popular in China, but also beauty and health products, daily necessities, and food, including products that are not yet well known, and we are working with major Chinese e-commerce sites, Wechat official accounts, and KOLs (Key Opinion Leaders) as sales channels. Inagora's growth potential and future potential are highly regarded in Japan and China, and it is a remarkable company that has raised large-scale funds multiple times.

GMO-PG provides comprehensive payment-related services to 77,256 merchants (as of September 2016 of the GMO-PG Group), including online businesses such as online shops and digital content, businesses that charge monthly fees such as NHK and subscription, and public entity stores such as the Japan Pension Service and the Tokyo Metropolitan Government.
Focusing on payment services, we provide value-added services such as web advertising services that contribute to improving the sales of merchants, finance-related services such as loans to support the growth of merchants from the financial side, and overseas businesses such as the provision of overseas payment services, resulting in an annual Transaction value of approximately 2 trillion yen.
GMO-PG aims to provide a safe and convenient payment for consumers and businesses, and to become the infrastructure for the payment process. As a leading company in the payment industry, we will continue to lead new innovations such as FinTech and contribute to improving the EC ratio of Japan.

Inagora Inc.

URL : http://inagora.com/

GMO-PG (Company Profile)

URL :https://corp.gmo-pg.com/en/

GMO-PG (Service)

URL :https://www.gmo-pg.com/en/