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AI agents, don't you think it's someone else's business? How to prepare for a future where AI uses and buys its own services

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AI agents, don't you think it's someone else's business? How to prepare for a future where AI uses and buys its own services

There is a growing focus on "Agentic Commerce," where AI agents support the purchasing process.
In the United States, about half of consumers plan to use generative AI for purchases, and data shows that AI-driven orders are steadily increasing on Shopify as well.

How to seamlessly connect AI and user collaboration is the key to the future of customer experience (UX).

In this seminar, we will invite Mr. Takuma Nakahara of GMO TECH Co., Ltd. to organize purchasing in the AI era from four perspectives: discovery, comparison, payment, and trust, and explain how to create an environment where AI can smoothly complete purchases from the perspectives of payment and security.

Not only does it explain trends, We will also introduce specific countermeasures such as "purchase test design proposals" and "product attribute organization sheets" to start internal considerations.
We invite you to join us for this valuable opportunity to welcome AI as a new partner and tell us about the steps you can take to improve sales in the medium to long term.

■ Event Overview

AI agents, don't you think it's someone else's business?
How to prepare for a future where AI uses and buys its own services

Date and time: Thursday, April 16, 2026 14:00~15:00 (Doors open at 13:55)
*The time may be extended depending on the content. Please note.
Speaker: GMO TECH Takuma Nakahara, GMO Payment Gateway
Format: Online (Zoom Webinar)
Cost: Free
Co-organizer: GMO TECH Co., Ltd.

■ Program (planned)
1. Introduction: Changes in Buying Behavior and Background
2. Mechanism: "Collaboration" between AI and users
3. Practical Approach: 3 Steps to Steady Progress
4. Summary: Guidance for the next move
5. Q&A
*Contents are subject to change without notice. Please note.

■ Recommended for these people

  • Person in charge of strategy formulation and marketing for the e-commerce business
  • Those in charge of e-commerce site operation and UX improvement
  • payment System Security Management
  • E-commerce business managers and management

■ How to participate
1. Please enter the required information from the button below and apply.
2. We will send you a viewing URL to the email address you applied for.
3. On the day of the event, please access the Zoom viewing URL and participate from your smartphone or PC.
*This webinar is not allowed to participate in this webinar by those who belong to a competitor company of the co-organizer company or by individuals, including free email addresses. Please note.

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GMO TECH Co., Ltd. Executive Officer, General Manager, Vertical Media Division

Takuma Nakahara

SEO and marketing strategist with 16 years of work experience and Actual of supporting more than 200 companies. Currently, he serves as the head of the algorithm laboratory at GMO TECH Co., Ltd., where he oversees SEO strategies that integrate from the field to management. Our belief is not only to analyze search data, but also to decipher the intent (intention) and behavior of users beyond it, and to lead to business growth.

Key Actual and Activities

[Development] Involved in the development of "tami-co", which is highly regarded as an SEO analysis tool
【Appearance】 Appeared at the AMA Conference for the third year in a row In 2025, he will also appear at FOUND CONF and AI BB TOKYO 2025
【Information dissemination】 We are disseminating the latest SEO information through our own media "WEB Customer Attraction Lab" and YouTube channel.
[Media publication] Newspapers, web media, etc., interviews Actual many. Provide SEO comments as an expert

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AI agents, don't you think it's someone else's business? How to prepare for a future where AI uses and buys its own services