8 Commonplaces to Succeed Online payment

Introduction: Online payment is not "introductory and end"

One of the most common concerns when running an e-commerce site is choosing a payment processing company company.

payment Low fees and speed of implementation are important factors to consider, so many businesses are considering choosing a payment processing company company based on that.

However, if you choose a payment processing company company based solely on short-term cost and ease of implementation, you may overlook a number of pitfalls, including "lost sales opportunities (missed carts)".

In the worst case, problems that threaten business continuity may occur and your company's trust itself may be lost.

In this article, we will introduce some points that are often overlooked when choosing a payment processing company company.

Key points of this article

・ payment processing company Explaining "blind spots" and "three fatal pitfalls" that are often overlooked when comparing companies

・ payment processing company Explain the points you want to keep in mind when choosing a company

Risk 1: Missing customers (sales) without realizing it "payment processing company Blind spot in company selection"

payment processing company When choosing a company, the first thing many businesses pay attention to is "low fees" and "implementation costs". If these two conditions are met, there are many cases where the selection is completed without looking elsewhere.

However, if you miss the "rich payment method response" when choosing an payment processing company company, you may miss out on potential customers (sales) without realizing it.

A typical example of the problem of missing customers is "abandoned cart", where users leave without proceeding to the payment even if they put products in their carts.

There are multiple factors that cause cart dropouts, but one of the main factors is that "there is no payment method the buyer wants".

According to a survey conducted by GMO Payment Gateway, 72.1% of customers will stop making a purchase (cart drop) if they don't have the payment method they want.

When implementing an online payment, people tend to think that "if you have a Credit card payment, you're fine."

However, among the people who use e-commerce sites, there are many people who want to use QR code payment and CVS Payment such as PayPay and Rakuten Pay, career payment, buy now pay later payment, electronic money, etc.

In particular, in recent years, the use of non-credit card payment method such as QR code payment and buy now pay later payment has been rapidly expanding, and the purchasing behavior of each user is diversifying. Relying solely on Credit card payment can miss out on a broader customer base that values payment method choices, leading to higher rates of abandoned carts.

*Source: GMO Payment Gateway" payment method Usage Intention Survey 2025"

Customers make purchase decisions not only based on whether they have the product they want, but also whether they can use their preferred payment method.

Therefore, when comparing payment processing company companies, let's focus on "how many payment method they support." This is an "offensive strategy to avoid missing sales".

Risk 2: "Three fatal pitfalls" that threaten business continuity

As well as cart abandonment countermeasures (offense), an important key that is directly related to business continuity is "defense" (security and stable operation) measures. While online payment is convenient, there is a risk of fraud or system errors by malicious third parties.

That's why it's important how well the payment processing company company responds to errors and fraud.

If you are attracted to low fees and contract with a company with inadequate support and security, the following three pitfalls can jeopardize your business continuity.

Pitfall 1: fraud and chargeback (loss of sales and trust)

"chargeback" is a procedure in which a credit card member files a complaint with a credit card company to cancel the sales proceeds of a transaction due to a charge or product defect that the credit card member does not recognize. The majority of chargeback on e-commerce sites is caused by fraud credit cards by third parties.

When chargeback occurs due to fraud, e-commerce businesses not only lose the sales money, but also lose the goods and services they have already shipped, and even the administrative fees they pay to the card company. This is a triple loss and a significant financial burden.

More seriously, if the chargeback exceeds a certain incidence rate, the card company may judge that the business is inadequately fraud measures, and in the worst case, it may impose a penalty that threatens business continuity by suspending the use of the card payment. That's what it is.

To mitigate and avoid such catastrophic risks, it is important to prevent fraudulent transactions through multifaceted measures such as 3D Secure 2.0 (EMV 3-D Secure) and fraud detection systems. payment processing company When choosing a company, it is important to check what kind of fraud measures are available.

Pitfall 2: Credit Master (fear of being used as a stepping stone to crime)

"Credit master" is a malicious method in which a group of fraudsters automatically generate a large number of numbers on a computer and try it out on your company's e-commerce site to find valid numbers.

If you use a payment processing company company with poor security measures, you risk using your site as a stepping stone for credit masters.

This attack doesn't end all at once. If it is perceived as a safe springboard, there is a risk that a large number of payment attacks will be attempted in a short period of time, leading to server downtime and loss of credibility due to increased load on the system.

Even if the "fee" is low, it is impossible for a payment processing company company that does not have security features such as early detection and blocking of mass attacks to protect the business from the root. It is important to check how systematically you can respond to "payment previous fraud" such as credit masters.

Pitfall 3: Operational problems after introduction (increase in invisible costs)

Online payment doesn't end with introduction. After implementation, problems such as "payment does not match" and "frequent payment errors" may occur.

The more new you are to online payment, the more important the support is more important than the low payment fees. payment processing company The means and number of times the company provides support after implementation varies from vendor to vendor.

payment Even if the fee is low, if the support is only email, there is a time limit, and the response is after the next day, it takes time to respond to the problem in case of an emergency, and it is unreliable. I can't rely on it in an emergency.

If you have introduced an online payment and your internal resources are allocated to tasks that are not necessary for error handling and payment reconciliation, labor costs and human resources may increase, and you may end up putting the cart before the horse.

payment processing company It's often overlooked when comparing companies, but the quality and speed of their support system is an important checkpoint.

The "8 Normals" for Online payment Success

So far, we have explained the importance of "cart abandonment measures", "chargeback measures", "fraud detection systems", and "support systems" as points to compare payment processing company vendors.

If you're looking to implement an online payment processing company company today, it's important to make sure these measures are in place.

Once payment processing services is introduced, it takes time and money to switch to another operator. That's why it's important to check before applying.

In this article, we have explained the most important points in selecting a payment processing company company, but in the "8 Obvious Things to Succeed in Online payment if You Don't Know", we have summarized tips for using online payment smoothly and safely, including those that we couldn't cover in the article. Please use it to compare and consider payment processing company companies.

Summary: "Online payment success is the norm" led by Actual of 160,000 stores

payment processing company In the comparison of companies, "commission" is the easiest to compare, so some people may only pay attention to it. But the commission is an immediate cost. What should really be compared is the measures to prevent "basket fall (attack)" and the system to protect the system from the "three pitfalls (defense)".

If the site has a balance between the two, even first-time payment processing company users will be able to meet the needs of users without taking up manpower or time at an invisible cost.