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- Landwell, Inc.
Landwell, Inc.
Our Facebook page is a place to deepen bonds with users.
‘Since we handle payments, we have a greater responsibility for conversion than any other company.’ —
We were impressed by this statement.
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- Used Services
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Facebook Commerce Page Creation
Facebook Advertising Provider
- Category
- Sales of goods | Outdoor goods, apparel, fashion
- Site where services are installed
- CHUMS Online Shopping
http://www.facebook.com/shop.chums.jp
I wanted to increase communication with users
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CHUMS has always actively used social media such as blogs and Twitter. Also, in the U.S., where our company is based, CHUMS has already created a Facebook page. Therefore, I wanted to create a Facebook page in Japan as soon as possible in order to increase communication with our users.
Ultimately, we opened CHUMS Online Shopping. In addition to enabling communication with users, this Facebook page also functions as an E-commerce store using F-commerce.
“Since we handle payments, we have a greater responsibility for conversion than any other company.” —We were impressed by this statement
We received numerous proposals from many companies. However, since we have used payment services provided by GMO-PG for many years, we had trust in this company. Then, when making a proposal, a representative of GMO-PG made the following statement: “Since we handle payments, we have a greater responsibility for conversion than any other company.” We were very impressed by this statement, and decided to entrust creation of the Facebook page to GMO-PG.
E-commerce enables to ship to anywhere in Japan, without being restricted by physical space
I had heard the term “F-commerce” and was aware that commerce was possible on Facebook. Therefore, I wanted to create an environment in which users who became followers of CHUMS on Facebook could immediately view products.
CHUMS sells products through both retail stores and mass merchandisers. However, stores only offer a limited amount of space, and it isn’t possible to display all of our several hundred products. Furthermore, we don’t have any stores in some regions.
In that respect, almost all of our products can be handled at an E-commerce store and we can ship to anywhere in Japan. This has earned us the support of users.
Facebook-related services were even more effective than expected
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Honestly, the effect was even greater than I expected. I never imagined that our number of followers would increase so suddenly. Even more, when I post photographs or messages to our Facebook wall, followers immediately respond with Likes or Comments. I’m also surprised at the volume of responses, and it makes me very happy. Moreover, the response is more positive than I had imagined, and it made me realize the expectations of users for CHUMS.
GMO-PG formed a firm understanding of CHUMS’ target customers and made a proposal for acquiring high-royalty users. I’m happy with our decision to entrust advertising distribution to GMO-PG,
and I’m satisfied with all aspects of the service, including quality, speed, and information provision. I was particularly surprised by the price. GMO-PG provided services at a special price for merchants using payment services. Frankly, I was glad that we already use their payment services. I’m also looking forward to further enhancement of services offered by GMO-PG.
I really trust GMO-PG, and I eagerly anticipate receiving more high-quality information and proposals, and cooperating with them to overcome new challenges in the future.
Increased number of users visiting our company website via our Facebook page
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We now have more than 1,000 followers, and there is active communication on our Facebook page. It’s clear that the number of visitors to our company website via our Facebook page has increased.
In addition to further increasing visitors to our website and enhancing the appeal of the Facebook page to encourage the purchase of products, we also want to enhance engagement.
Future social media activities and other projects
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On our Facebook page, I want to take on new challenges such as developing Facebook-only products and new products based on customer questionnaires. I also think it would be interesting to use the event function to create events only for followers.
I believe that social media is a media form that matches our company’s slogan of “Hang with your Chums.” So, I will continue to actively use social media.Finally, we are also considering overseas expansion of the CHUMS brand with a focus on Asia. CHUMS will continue to embrace new challenges. Please expect great things from CHUMS in the future!
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- List of Cases
- Landwell, Inc.